Youtube: Cosentino Silestone: "Above everything else"
Cosentino Silestone: "Above everything else"
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The advertisement above was made entirely on a computer. It might look photorealistic and the details might seem too exact and the shattering objects too precise, but that’s the case. It was made by Alex Roman for Silestone, a company that makes countertops. The video was made by two people in two and a half months.

While the shatter effect is cool, the realism of the fruit really blows me away. Those lemons are look so real. After all, I understand how a mineral crashing into thousands of tiny pieces can fool my eyes, but seeing something commonplace, like the lemons or grapes, look that real in HD video is mind-blowing.

More of Roman’s work is available at http://www.thirdseventh.com/ (Archiv-Version vom 17.03.2011) where you can see other impressive videos highlighting architecture, flowing movement, and the use of photographic techniques in computer-generated video. For “The Third & The Seventh” he lists his software used as being 3ds Max, V-Ray (for 3ds Max), Adobe AfterEffects and finally Adobe Premiere Pro.